North Farm Cooperative

North Farm News:  February 2000
Home Shopping Insider & Buyers' Edge

To submit original articles or provide feedback, please e-mail the Editor, Norma Woods.

In This Issue:

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A New Time For Cooperatives
By Bill Lathrop, North Farm General Manager

In these times, I believe we are witnessing a number of concurrent trends that may eventually have a profound effect on our lives – depending on what action we take. I see three developments:

• The decline of the family farm
• Concern that industrial farming is depleting the land
• The growth in demand for organic foods

Let me briefly provide more detail:
According to the United States Department of Agriculture, from 1992 to 1997 there was a steady decline in the number of farms in Wisconsin, from over 46,000 in 1992 to under 40,000 in 1997. This decline is consistent with trends in Michigan, Illinois, Minnesota and Iowa as well. One of the primary reasons for this decline is the low price farmers get for the fruits of their labor. This results in low farm income and little incentive for individuals to take up agriculture as a career. This decline in the number of farms is accompanied by a trend in the growth of large, corporate farms.

A second trend, industrial farming, is characterized by high mechanization and dependence on chemicals and fertilizers to increase crop yields. Genetically engineered crops, about which much has been written, is the next major trend in industrial farming. Many of these practices have lead to an over-abundance of agricultural commodities – which has, in part, led to low prices. Some of these practices have also left the land depleted of natural fertility.

A final trend is the increase in demand for natural and organic foods. This segment of consumer buying has continued to grow at phenomenal rates – over 20% per year for the last several years. Growth in demand may currently exceed growth in supply. At North Farm, organic butter has been difficult to supply for more than a year as our primary suppliers have only been able to meet a small part of our current demand.

I believe it is time for a new phase in cooperative development – dedicated to helping small farmers convert from traditional farming methods to organic. Organic farming, and the premiums paid to farmers, could do much to enhance farm income and provide greater incentives for farmers to remain in business. Organic farming techniques are environmentally sound, and the demand for organic foods is well documented. So, the crux of the problem is – why haven’t farmers shifted to organic production already? 

There are two barriers:
One is the loss of income in the transition phase to organic certification. Organic techniques can result in a loss of yield per acre, a critical factor in farm profitability. Organic certification requires three years of organic farming techniques – and there are few specialized markets for products grown during this organic transition phase. Many farmers simply cannot afford this loss of income and have been unable to make the transition to organic.

The second barrier is more ironic – limited organic processing capability. There simply aren’t enough mills and dairies in the upper Midwest to produce organic foods from organic crops. Most organic processing facilities are in California and other regions where organic production is well established. This has been our experience at North Farm related to shortages of organic butter. Farmers produce enough organic milk: however CROPP (the Coulee Region Organic Produce Pool, commercially known as Organic Valley) does not have the necessary production facilities to meet the demand for organic butter.

To connect these trends, I see the need for two concurrent developments. First, there is a need for the development of cooperatives geared toward the production of organic foods. Farmers lack the infrastructure to produce consumer goods from their organic production. Organic crops cannot be economically transported to the existing processing facilities in other regions. There is need for local production.

The second need is “brand development” for transitional organic products. If transitional organic production can be awarded even a small premium, then more farmers may make the decision to produce organically. Creating a consumer brand advertised as “transitional organic” could yield an increase in demand for these types of products. I have discussed this with members of North Farm; they have indicated an interest in buying transitional organic products.

My hope is the activists in our cooperative community can pursue these issues. For our part, North Farm does represent a significant resource in the distribution of natural and organic products to consumers. Not only do we possess our own distribution infrastructure, but we also have relationships with other cooperative distributors around the country. We can help bring products to market.

Individuals at the University of Wisconsin Center for Cooperatives are working on ways to develop programs to add value to production agriculture. Their primary goal is to help retain more of the revenue from agriculture in the local economy. Organic farmers are seeking markets for their products; they have devoted their operations to the production of organic crops, but ironically struggle to find profitable ways to bring their products to market.

First hand, I know there is significant demand for organic products. I would love to see North Farm facilitate the growth of local, cooperative-based, organic agricultural production.

If you have any interest in these issues, please feel free to contact me directly (wlathrop@northfarm.com). I have a strong interest in helping to facilitate this movement.

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Frequently Asked Questions
By Evan McAteer, Member Services Representative

I want to add an item to my order. Is this possible? You may add or make changes to your order if Member Services is still able to access your order. To do this you should call with any changes before 4 p.m. on the day that your order is due at North Farm. After that time the orders are transferred to the Warehouse for printing the next day’s picks.

It is a good idea to get your order to North Farm as early as possible on the day that your order is due. If you are sending your order using Visual North Farm-One we should have it by noon on your order day. This gives us time to work on any problems that may occur in the transfer.

What is the best method to ensure I receive a copy of the North Farm Price List? It was out of stock on my order in early December. The best method to ensure you receive your Price List is by having it mailed to your home. To make this possible you should buy a subscription. There is a subscription form in every Price List. You need to fill out the form and mail or fax it to North Farm. You can receive the Price List two ways: First Class for $18 or Third Class for $7.50. To make it even easier, you can bill it to your buying club or retail account. Subscribers also receive Home Shopping Insider (buying club members) or Buyers’ Edge (retail members).

I didn’t receive my Price List this month. Why? You probably didn’t receive your Price List because your subscription has expired. Subscriptions are generally only for six issues. Look on your mailing label to know when it’s time to renew; we notify you two issues before expiration and on the last issue. North Farm can mail you an issue to keep you current, but there is the cost of mailing added to the Price List charges.

My delivery was delayed because of truck problems. Will this change my next ordering day? No, your ordering schedule doesn’t change for any reason unless you are notified by North Farm.  The main reason that your ordering day could change is a holiday. North Farm will notify your coordinator of these changes at least four weeks in advance so you can plan for them.

How do I know when my delivery will come? North Farm Transportation will notify you by telephone the day before your delivery is due. It is very important that we have the current phone number of the delivery contact person and of the delivery site on file. If there are delays in the delivery because of weather or truck problems, North Farm will notify you by phone as soon as possible. It is very important that an Updated Information form is sent to North Farm whenever any changes take place in your Buying Club or Retail. That form can be found in your North Farm Price List.

How can I find Hain products when the Index no longer lists vendors as a category? Just think opposite—What type of Hain product are you looking for—Crackers? Oil? Cereal? Look up that category. This applies only to the January/February Price List. The Index in the March/April Price List will return to the old format due to popular request.

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Board Recommends Bylaw Changes
By William O’Donnell, Board President

At our November Board meetings the North Farm Board of Directors concluded a review of our cooperative’s bylaws. This review was sparked by a motion presented at our May, 1999 General Membership Meeting (GMM) to change the way the Board is composed, specifically to change to all at-large representatives. Even though this motion was defeated, it also brought out the fact that we have not set procedures on how to amend the bylaws. At this time the North Farm Board recommends the following changes and will submit these for a membership vote this Spring.

GMM Meeting Date
The first change
is a simple one to Article III, Section C. The second sentence currently reads: “The General Membership Meeting will be held annually in April and will include chapter meetings”. The Board is recommending that this be changed to read: “The Membership Meeting will fall within the first 6 months of each fiscal year on a date set by the Cooperative’s Board of Directors.” Reasoning: The GMM has been held in May for some time now. Making this change will allow us the flexibility to hold the meeting at the best possible time as decided by the Board.

Bylaw Amending Procedure
The second change
sets the procedure for amending the bylaws. This may be one of the most important actions that our membership may take. Our bylaws are our working rules and the ability to amend them should be well defined and set a high standard. Our current bylaws read in Article I, Section E: “Amendments: The membership of the cooperative may amend these bylaws and may establish procedural changes through the mechanism of passing bylaws.” The recommended change would read: “Amendments. The Board of Directors, or 5 percent of the North Farm Cooperative voting membership by petition to the Board, may propose an amendment to these bylaws to be considered at the next annual or at a special meeting called for the purpose. The proposed amendments must be announced in the notice of the meeting. Two-thirds of the valid votes cast, including mail ballots, being cast in favor of the proposed amendment in the presence of a quorum shall make the amendment immediately effective”. Reasoning: The change clarifies our procedures (currently there are none) and at the same time sets a high standard of two-thirds affirmation to make a change to the bylaws.

Board Representation
The third change
is more complicated. At the present time our Board is made of 10 member-representatives: 6 are elected by chapter voting, 2 are at-large and 2 are staff representatives. This configuration has been in existence for 5 years now. Prior to that we had a large Board, at times numbering over 20 members. The Board made the last change to create a more efficient, less expensive Board.

We made the change to our current model by simply lowering the number of chapters, which the Board is given authority to do within our current bylaws. At that time the staff representation was not lowered in proportion to the rest of the membership: prior to this change they made up 10% of the Board; currently they make up 20% of the Board. Another issue, and this is the one discussed at our last GMM, was that our current model only allows for 2 at-large representatives and only 2 representatives from any one chapter. This has limited our ability to find members to run for the Board if more than 2 are from any one chapter.

It is the Board’s recommendation that the size of the Board be lowered to 9. The way that we would accomplish this is by:

1. lowering the number of chapters from 6 to 4
2. increasing the number of at-large positions elected by the whole membership from 2 to 4
3. lowering the number of staff representatives from 2 to 1.

The Board has authority to do 1 and 2, but a membership vote must be taken for 3. The chapters can presently be changed by the Board and would become: 1) the Michigan Chapter made up only of members residing in Michigan; 2) the Wisconsin Chapter, again encompassing Wisconsin only; 3) the Big West Chapter made up of the states of Iowa, Minnesota, Missouri, Montana, North Dakota, South Dakota and Wyoming; and 4) the Midwest Chapter covering the states of Ohio, Indiana, Kentucky and Illinois. The Board decided on this breakdown in an attempt to evenly distribute our members by number of members and amount of sales per chapter.

We would elect 4 at-large members and the only restriction about the number of members from each chapter would be that the staff could only elect 1 at-large member, therefore limiting their total representation to 2 members of the 9-member Board.

To accomplish the third change the following amendments will be brought forward for you to vote on: Article IX- Cooperative Board of Directors, Section F: Election of Directors. #3) Currently reads under 1) “Persons working for North Farm Cooperative are not eligible to run for At-Large Director Positions.” This would be changed to read: “Persons working for North Farm Cooperative will be able to run for 1 At-Large Director position.” Currently #2) reads: “No chapter may nominate more than two candidates for At-Large Directorships in any single election.” The change would be to eliminate this provision. Currently #3) reads: “No more than two representatives residing within a single chapter’s boundaries may be elected to or serve in At-Large positions on the North Farm Board of Directors at any one time.” This provision would also be deleted.

I am hopeful that I have explained these changes in a way that you can understand. The Board worked very hard on coming to consensus on these changes. If you have any questions, do not hesitate to contact me or Dottie Dykstra, Board Administrator, for more information.

In this publication there is an article, “Is It Your Turn?”, about the election process to be held this Spring. This article provides some different details about these changes. Our bylaws are also published on our Web site found at www.northfarm.com under the Membership Link.

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Upcoming North Farm Board of Directors Meetings:

  • March 24/25, 2000
  • May 12/13, 2000

All Board meetings will be held in Madison, Wisconsin. Members are encouraged to attend the general sessions. The North Farm General Membership Meeting will also be held in Madison on May 13, 2000.

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Is It Your Turn?
By Dottie Dykstra, Board Administrator

It’s that time of year again—time when the North Farm Board of Directors requests candidates to come forward and run for the open positions on the North Farm Board.

A Unique Year
The upcoming year is unique, as you can review by reading the accompanying bylaws article. The Board, as authorized in the bylaws, is amending Article IV, Section A of the bylaws, which speaks directly to the Chapter make-up of the Cooperative. The Board is reducing the geographical chapters from six to four. In addition, again under authorization from the Bylaws, they are increasing the number of at-large seats from two to four.

With these changes, the possibility of running for a Board position is enhanced greatly. Here are the present rules, as stated in the bylaws, for at-large elections:

3) The following restrictions apply to the eligibility of the At-Large Directors:
a) Persons working for North Farm Cooperative are not eligible to run for at-Large Director positions. If an At-Large Director becomes an employee of North Farm s/he may continue to serve until the next GMM at which time their resignation is automatic from the At-Large position.
b) No chapter may nominate more than two candidates for At-Large Directorships in any single election.
c) No more than two representatives residing within a single chapter’s boundaries may be elected to or serve in At-Large positions on the North Farm Board of Directors at any one time.
[Note the proposed bylaw change that could change these rules, found in the bylaw article.]

What positions are open, you ask?
Good question. After quite a lengthy discussion at the November 19 & 20, 1999 Board meeting, the Board met with general agreement for these chapters and at-large positions:

Position/Filled By:
Big West Chapter*=Robillard, with one year remaining in her term.
Michigan Chapter*=Slagh, with one year remaining in his term.
Midwest Chapter*=Open for election.
Wisconsin Chapter*=O'Donnell, with one year remaining in his term.
At-Large #1=Nesler, with one year remaining in his term.
At-Large #2=Open for election.
At-Large #3=Open for election.
At-Large #4=Open for election.
Warehouse Chapter*=Hanson, with one year remaining in her term.

*For further details on the makeup of these chapters, please refer to the bylaws article.

How do I go about declaring?
Okay, you’ve decided you’d like to run for the Board of Directors. What to do first? Contact me via phone (extension 2666) or e-mail (dottied@northfarm.com), and I’ll send you a Candidate Statement of Intent form in addition to answering any questions you might have about sitting on the North Farm Board of Directors. Please remember that your Candidate Statement of Intent must reach North Farm by April 7, 2000.

I know someone who’d be great!
You’re not sure you’d be the one for the job, but you know a person who would be a wonderful director? By all means, tell me about it! Nominations will be accepted through March 24, 2000. All persons nominated are contacted to find their interest level for an open Board position. When nominating, please be sure to give the nominee’s name, customer affiliation and either a phone number or address where they can be reached, in addition to your name and phone number.

If you haven’t already, please review the accompanying bylaw article. That article, in additional to this one, should answer any questions you may have about elections for the 2000-2001 Board Year. If you need further assistance, please call or e-mail me. I am more than happy to answer your questions.

Further updated information on candidates, mail ballots and proposed bylaw amendments can be found at www.northfarm.com, under the Membership link.

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Highlights of November Board Meeting
By Wendell Nekoranec, At-Large Board Rep

In the middle of last November, the Board of Directors met for its final meeting of the millennium. (Okay, I know it’s over-used and you’re tired of seeing it, but I get to use it one last time.) You are probably thinking that the Board sat around talking about missed marketing opportunities, the recent financial difficulties, customer service and delivery issues, past Board members with their distinctive personalities (and trust me, there are distinctions), and so on. To the enjoyment of all Board members and the benefit of North Farm, the topics strongly hinted of a much different direction and atmosphere. The Board thought about the future.

A healthy amount of time was spent in discussions about the size of the Board and board representation. Board members brought forth many proposals that focused discussions on each proposal’s merits and drawbacks. An open discussion process permitted a free flow of challenging ideas to address sensitive structural issues related to size and how the Board represents the membership. The next Board meeting will continue the discussions and bring closure in time for the May 13th General Membership Meeting.

The Board approved the Year 2000 Business Plan. The Plan continues to show North Farm strengthening itself in a competitive industry as it focuses its resources on key markets and customer service. The Board will continue to look at strategic business issues that will strengthen North Farm and remain abreast of the cooperative natural products industry and food production in general.

Lastly, the Board listened to a number of managers discuss operational, customer service, and marketing issues that represent continued growth for North Farm. The Board continues to look to the Management Team for a return to a strong profitable position, strengthening the operational structure to increase efficiencies and creation of a new North Farm to more completely meet our members’ needs.

In closing, the Board thanks you for your support, as we all work to create a stronger North Farm.

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Policy Governance Notes
By Tom Nesler, At-Large Board Rep

At our last Board meeting the Policy Governance Committee worked very hard to complete 17 policies which will guide the General Manager and his Staff in running North Farm on a day-to-day basis. Policy Governance is a bold concept that basically recognizes that your Board of Directors cannot be available for all decisions and therefore must delegate many issues to the General Manager and the workers at North Farm.

The question is: What should be delegated and how can the Board guide the decision-making without actually making the decisions for Management? In this area the Policy Governance Manual is a combination of the 10 Commandments and the list of things to do and not do that your mother told you when you went out to play.

Policies seem straight forward except when you have an entire committee looking at them and trying to come to a common set of values and meanings. This is what makes working on such a document challenging. However, when this task is finished, it should clearly define the goals the Board thinks are important and the recommended means that the General Manager and Staff should use to achieve those goals.

In this session we discussed:
• Committee roles and responsibilities
• Board officer roles and responsibilities
• Employee training goals and ways to measure them
• General Manager evaluation methods

Next time the Board meets, we will try to formulate a set of guidelines on what items North Farm carries and what should be considered acceptable products to carry. If you have any suggestions as to what values you feel are important, we would be happy to hear from you.

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Member Services’ Expanded Hours

As of January 4, 2000 we have expanded our hours. You can now call to place orders between 7 a.m. and 4 p.m. C.S.T. We will continue to have staff available until 5 p.m. to handle your basic customer service needs. Please call us at: 608.241.2667, 800.236.5880

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 The General Membership Meeting (GMM): Our Cooperative’s Most Important Day

We’re all very eager to see you at this year’s General Membership Meeting and Natural Products Show. May probably seems like a long way off to many of you but we’ve been preparing since last June and now it really is coming up fast.

If you haven’t attended before you may not know that the General Membership Meeting, known simply as the GMM, is the single most important event of the year for members of North Farm Cooperative. Each year you have a chance to interact with and hear from your North Farm General Manager and Board of Directors. You will have an opportunity to speak at our Buying Club Forum, have a meeting of your own chapter and, if the term is up, you’ll elect your board representative.

But another important aspect of the GMM is your chance to meet the other members and the member-employees who operate North Farm. We’ll share some good times and get to know each other better at the Family Picnic at Vilas Park on Friday evening.

Then on Saturday, after the morning business is through, we’ll have a chance to sample new products at the annual Natural Products Show. Manufacturer’s representatives will staff the tables and show and tell you about their products. You’ll have a chance to taste and learn about the latest natural foods.

Many North Farm employees will be available on the show floor to help answer any questions as you tour the product displays and take advantage of the one-day-only “Show Deal Specials”. Every year we work with our manufacturers to come up with exceptionally generous discounts on the products you already use as well as the ones you’ll be introduced to at the Show.

Finally, in keeping with our mission and the Cooperative Principle of Education, we have many fascinating and informative workshops that you may attend free of charge. We will have experts presenting informative discussions on subjects ranging from Soil Science and Homeopathy to Business Finance and Cooperative Organizational Structures. Child Care and a Cooking Workshop for the older children will be provided. The whole family will find fun and interesting activities to enjoy.

There are so many benefits to be gained from your membership in North Farm Cooperative. Participating in your General Membership Meeting is vital for you to gain all of those benefits and to help shape your cooperative into an organization that’s best for all.

So now is the time to mark the dates on the calendar and make plans with your family and buying club to visit with us on May 12 & 13, 2000.

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Make Your Reservations for GMM 2000
By Dottie Dykstra, Board Administrator

HOTEL/MOTEL ACCOMMODATIONS
Sheraton Madison Hotel
706 John Nolen Dr., Madison, (608) 251-2300
Across from Expo Center. North Farm has a block of rooms until April 21 at a reduced rate of $85. 

Holiday Inn Express
722 John Nolen Dr., Madison, 
(608) 255-7400/ (800) 465-4329

Continental breakfast, 24 hour indoor pool/whirlpool. Across from Expo Center. North Farm has a block of rooms until April 12 at a rate of $76. 

Country Inn & Suites - Monona
400 River Pl., Monona, (608) 221-0055

24 hour Pool/whirlpool, continental breakfast.

Days Inn – Madison Southeast
4402 E. Broadway, Madison, (608) 223-1800
E-mail: di2684@chorus.net, www.daysinn.com 

Indoor pool/whirlpool, continental breakfast.

Quality Inn South
4916 E. Broadway, Madison, (608) 222-5501/(877) 222-5501
Spacious oversized quiet rooms, 5 minutes from Expo.

Expo Inn
910 Ann St., Madison, (608) 251-6555

Some rooms available with kitchenettes.

Super 8 Madison South
1602 W. Beltline Hwy. (608) 258-8882 
E-mail:
wilson@rayrmc.com
Indoor pool/whirlpool, continental breakfast, kids free.

LOCAL PARKS -- For campsite reservations call (608) 246-3896. Reservations are available on a first-come, first-served basis. Fees range from $1 per person to $15 per site.

Babcock Park U.S. Hwy. 51, near McFarland 
Camping, fishing, boating. 25 campsites with electricity, showers. Take U.S. Highway 51 south from the Beltline. The park is off U.S. 51, near McFarland.

Mendota Park County Hwy. M, Middleton 
Camping, electricity, lake access; soccer, volleyball, tennis, play equipment, beach. Park is on County Highway M near the intersection of county highways Q and M.

Token Creek Park Off U.S. Hwy. 51, Burke
38 campsites, electricity, showers; softball fields, volleyball courts, horseshoe pits. Park is off of U.S. Highway 51, north.

Brigham Park County Hwy. F, Blue Mounds 
Tent, camper and motor-home camping. 1.5 miles from Cave of the Mounds. County Highway F, north from U.S. 18/151.

STATE PARKS
Blue Mound State Park
Off County Hwy. K, Blue Mounds, 
(608) 437-5711 

Heated swimming pool, nature center, play equipment, hiking. Camping fees are $9 for Wisconsin residents on weekends. (Nonresidents pay $2 more). Take U.S. Highway 18/151 west from Madison to Blue Mounds, then watch for signs.

Governor Nelson State Park
5140 County Hwy. M, Waunakee, 
(608) 831-3005 

Boat launch, play structure, nature paths. Take the Beltline west to County M/Century Ave. in Middleton. Turn right (east) and follow County M east and north for 3 miles.

Lake Kegonsa State Park
2405 Door Creek Rd., Stoughton, 
(608) 873-9695 

Hiking, boating, playground, horseshoe pit, volleyball court, nature trail. Take the Beltline east and turn right on County Highway MN. The park is on the right side of the road.

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GMM Picnic
By Jan Torkildson, Member Services Manager

We would like to invite all of you to attend our Opening Reception Picnic to be held Friday evening between 5 and 8 p.m. at Vilas Park in Madison, Wisconsin. This is a great opportunity for you to meet other co-op members, interact with your board of directors, talk with our vendors and meet guests from the Center for Cooperatives. We will serve dinner, including beverages, prepared by North Farm staff.

We would also like to invite you to bring your musical instruments and singing voices for some good old-fashioned fun around the fireplace.

Vilas Park has a wonderful zoo and playground that you and your children can enjoy during the day. Those of you interested in spending some time on the water could venture down to Wingra Park and rent a canoe or paddle boat. This is an outdoor event so dress warmly and maybe bring a change of clothing for your children.

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GMM Travel Vouchers

Democracy is one of the most significant features that distinguishes a cooperative from a corporation. At North Farm democratic rights are based on a one member, one vote basis so that all members are equally represented. North Farm recognizes that for many members, travel to Madison, Wisconsin for the annual membership meeting places a greater financial burden on our members who must travel for many hours than it does on those who live nearby.

We are pleased to announce that at the most recent Board meeting it was determined that the Board would like to encourage greater participation in our annual business meeting. This year, in order to ensure greater representation of each member chapter, North Farm will help underwrite travel expenses by use of a voucher program.

A total sum of $2,500 will be disbursed among the six chapters. An equal number of vouchers will be available to each chapter and members will receive those vouchers in amounts based on the distance traveled.

Please review your upcoming GMM Resource Guide for details on how your club can qualify for this important and valuable opportunity that our Board has so generously provided.

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New Energy and New Horizons 
A Cooperative Community Conference 
May 12-13, 2000

By Jody Padgham, Outreach Specialist
U.W. Center for Cooperatives
225 Taylor Hall/ 427 Lorch Street
Madison, WI 53706
TELE: 608-262-0705 FAX: 608-262-3251
www.wisc.edu/uwcc

Plan to come to Madison the day before North Farm’s GMM 2000 and Natural Products Show to participate in the first regional Cooperative Community Conference.

Join board members, management, staff and members from co-ops of all types on May 12 and 13, at the Expo Center in Madison, Wisconsin to learn new skills and discuss issues of interest to the co-op community.

Meet with peers from worker co-ops, credit unions, food co-ops, insurance co-ops, energy co-ops, producer co-ops and many others to celebrate the co-op difference. Explore the issues of Co-op Membership and Democracy, Capitalization and Non-Traditional Financing, Governance, Cooperation among Cooperatives, Expansion and Diversification, Maintaining Cooperative Ideals and much more.

The conference will begin on Friday, May 12, with tours to a diverse collection of area cooperatives. General educational sessions and interactive discussions will take place throughout the afternoon. The conference will continue Saturday morning, May 13, and adjourn in time for participants to explore the North Farm Natural Products Show.

Major sponsorship for this event is provided by the University of Wisconsin Center for Cooperatives. Please plan on attending this exciting cooperative conference for networking, information gathering and all-round fun. Look for registration brochures in future updates of this North Farm Newsletter.For further information contact Jody Padgham at 608-262-0705, e-mail padgham@aae.wisc.edu or Anne Reynolds at 608-263-4775, e-mail reynolds@aae.wisc.edu.

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Yes, I Admit It
I Use a Bread Machine

By Sara Procknow, Marketing Manager

If you take a peek inside the drawers and cupboards of my kitchen, you will find an interesting array of gadgets and tools, a unique juxtaposition of the old alongside the new. While I wouldn’t trade my grandmother’s classic glass nut chopper for anything in the world, I also wouldn’t want to live without my bread machine.

If you are like me, you enjoy eating natural and organic foods while at the same time using the modern gadgetry to help prepare these healthy meals for your family. Some could call it a conflict of interest. I call it the best of both worlds.

Bread Machine Basics
According to the Daily Grind Flour Mill, selecting the bread machine’s “wheat cycle” is the usually the best choice for breads made with heartier, whole-grain flours because the wheat cycle relies on a longer overall cycle of kneading and rising, which the dough needs.

What Is So Vital About Gluten?
Nearly every bread recipe using whole grain flours and stone ground cereals call for the addition of vital wheat gluten, according to Bob’s Red Mill. Adding vital wheat gluten flour will produce taller, lighter-textured breads. Add approximately 1 tablespoon per cup of flour in your bread recipe to improve texture and elasticity, and to help your bread rise.

Adding gluten can be especially helpful in heavy breads made with coarse ground flours and whole grain cereals. Another recommendation is to check the condition of the dough halfway through the kneading process; a small amount of liquid may need to be added as vital wheat gluten absorbs a lot of liquid. Gluten, however, can be a source of concern for many people with an allergy.

Listed here and on the next page are several recipes for the bread machine, including a gluten-free variety.

Brown Bagger’s White – My all-time favorite bread machine recipe. This bread is dense and flavorful, not like a traditional airy white bread. It is good for sandwiches and toast, or as an accompaniment for soups, stews and salads. For a 1½-pound loaf, using the “Basic Cycle”:
½ cup milk
½ cup water
1 egg
3 cups bread flour
3 Tbl. wheat germ
2 Tbl. instant potatoes
3 Tbl. sugar
1½ tsp. salt
1½ tsp. oil or butter
3 tsp. yeast

Place ingredients in pan in the order specified for your machine. Select the “basic cycle,” and then select “start”. Once the bread is finished baking, remove the pan from the bread machine, remove the loaf and cool completely before slicing.

Seeded Teff & Amaranth Bread - From Bob’s Red Mill, adapted from The Bread Machine Cook Book V  by Donna Rathmell German

For a 1½-pound loaf:
¼ cup milk
1 cup water
1½ Tbl. margarine or butter
3 Tbl. turbinado sugar
¾ tsp. sea salt
2 Tbl. wheat germ
2 Tbl. whole grain teff
1 Tbl. amaranth grain
1 Tbl. vital wheat gluten
½ cup whole wheat flour
2 cups unbleached white bread flour
¼ cup amaranth flour
¼ cup teff flour
2 tsp. yeast

Place ingredients in pan in the order specified for your machine. If your machine has a “whole wheat cycle,” select it, any desired options, and then “start”. If not, select the regular basic bread cycle, start the machine, let it run for five minutes. Press “reset” or turn the machine off, then restart the cycle and let the machine complete the process. Remove loaf when bread has finished baking. 

Rice Flour, Gluten-Free Bread  From West Bend

3 large eggs — Put eggs into a 2-cup measuring cup. Add enough water to fill measuring cup to just over the 1 2/3 cups marking.
8 oz. lukewarm water, 90º F (1 cup)
4 Tbl. melted butter or canola oil (do not use margarine)
1 tsp. cider vinegar
1 cup white rice flour
1 cup brown rice flour
3/4 cup potato starch flour
1/4 cup tapioca flour
2/3 cup non-fat dry milk
3 Tbl. brown sugar
1 Tbl. xanthan gum
1½ tsp. salt
1 Tbl. active dry yeast

Thoroughly combine eggs, lukewarm water, melted butter or oil and vinegar. Pour mixture into pan. Blend all dry ingredients, except yeast; place into pan. Add yeast on top of dry ingredients. Program for BASIC RAPID or BASIC/SPECIALTY Bread Setting and MEDIUM Bread Color. Turn bread maker on. When mixing/kneading action begins, use a rubber scraper to assist in mixing for a few minutes. The mixture will not form into a ball of dough, but will be a thick batter that will take on a swirled appearance on top after about 10 minutes of mixing. After mixing, the bread maker will then go through the rise cycles and be baked. When the loaf is done, remove bread pan, remove loaf and cool on rack completely before slicing. This recipe makes about a 2-pound loaf of bread that will be about 5 inches high.

Whole Wheat Bread - From the Daily Grind
1 ¾ cups whole wheat flour
2 Tbl. gluten flour
1 Tbl. sugar
½ tsp. salt
6 ½ oz. warm water
1 ½ tsp. yeast

Place ingredients in pan in the order specified for your machine. If your machine has a “whole wheat cycle,” select it, any desired options, and then “start”. If not, select the regular basic bread cycle, start the machine, let it run for five minutes. Press “reset” or turn the machine off, then restart the cycle and let the machine complete the process. Remove loaf when bread has finished baking. 

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Classic Cherry Pie
Makes 6-8 servings.
The Filling:
4 cups fresh, tart, pitted cherries
(or frozen, thawed & drained)
1 cup sugar
½ Tbl. grated lemon peel
2 ½ Tbl. cornstarch
½ tsp. ground cinnamon
1 Tbl. butter

Combine cherries, sugar, lemon peel, cornstarch and cinnamon. Put mixture into pastry-lined pie plate and dot with butter.

The Crust - From Bob’s Red Mill (two-crust pie)
(As an alternative, use a ready-made pie crust by Simple Soyman #2989 Whole Grain 9” #12940 Wheat-Free 9”)
2 cups chilled, sifted unbleached white flour
1 tsp. salt
½ cup chilled butter (1 stick)
4-8 Tbl. ice water

1) Mix flour and salt together.
2) Slowly cut butter into flour to pea-size.
3) Sprinkle in ice water, a table spoon at a time.
Mix lightly with a folk until all the flour is moistened.
4) Gather dough together so it cleans the bowl.
5) Press into a ball and divide into number of crusts to be made; then roll out one inch larger the pan. Gently place in pan and prick crust.
6) Place pie filling into pie shell; roll top pie crust onto pie or cut into strips for a lattice design.
7) Crimp edges of pie to keep juices from leaking.
8) Bake (in preheated oven) at 375 degrees for 35-40 minutes or until lightly browned and bubbly.

Pointers
• When preparing the crust use chilled ingredients. It helps to solidify the oil-based products (butter). The flour has time to absorb the maximum amount of water and tenderize the dough. 
• Pyrex pie pans are not recommended for baking crusts containing butter because they cause faster browning.
• If the edge of the crust is browning faster than the rest of the pie, cover with aluminum foil.

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Manufacturer’s Profile:
Why is Celestial Seasonings “going organic”?

Celestial Seasonings, herb experts for over 30 years, knows good-for-you herbs, botanicals and related products. We began making herb teas in 1970. By blending ingredients in an innovative way, we introduced herb tea as a delicious alternative for a healthy, natural lifestyle.

We’ve been your partner in good health for over a quarter of a century. As people turn to organic products, we recommit ourselves to meeting that need with Celestial quality and innovation.

We are committed to taking a leadership role in establishing rigid organic certification for our own products. Our organic certification is in accord with the California Organic Foods Act of 1990, one of the highest standards in the industry.

Our products are certified by an independent company, Oregon Tilth, one of the most trustworthy and diligent certifiers in the industry.

Many certified organically-grown ingredients are sometimes unavailable or are in short supply. We will continue to scout the globe for quality certified organic ingredients to meet your needs. We’re committed to sustainable agriculture that is friendly to our planet.

When possible, we work with local growers and farmers to ensure responsible cultivation and harvesting. We will never offer herbs or botanicals that are endangered or threatened in the wild. Furthermore, we are committed to environmentally responsible packaging. 

Eight Great Reasons to: “Go Organic”
1. Investing in good health: Organic food is produced without the use of man-made chemicals. It’s safer!
2. Guaranteed quality: Certification ensures a product has been grown, produced and handled under stringent guidelines.
3. Better flavor: Healthy soil often makes crops taste better.
4. Protecting healthy soil: Good soil is essential in the food chain and encourages biodiversity.
5. Protecting clean water: Organic farming eliminates pollutants and conserves water.
6. Innovative research: Organic farmers have paved the way toward better farming methods.
7. More and better choices: When you buy organic, new choices in products are created to meet your demand.
8. Quality of life for future generations: Organic crops restore and preserve a healthy environment for all living creatures for generations to come!

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Site Updated: February 1, 2002. 

North Farm Cooperative: We Deliver Quality Natural Food
204 Regas Road, Madison, WI 53714 Phone: 1-800-236-5880 (608) 241-2667
Fax: (608) 241-0688 E-mail: nfcoop@northfarm.com 

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